No matter the circumstances, every business should be aware of the web design trends in 2020.
Building or maintaining a business can be hard enough, but now it is the year 2020. Since most people are staying at home due to COVID-19, there is heavier traffic to any organization or company’s online presence. There is that added pressure with your online presence to stay relevant. Some of those ways include creating content that drives traffic to your site, a consistent social media existence, and producing video content that exposes your brand well. These are all exceptionally done if you are maintaining your website and know about web design trends in 2020.
An Active Online Presence Creates Credibility & Trustworthiness
What’s most notable to know is that your brand’s credibility is constantly judged by its appearance. The statistics show that in 2018, 75% of website users do this solely based on your website design. Your website’s design should reflect your brand and do it exceptionally. In order to do that, you need to be in-the-know about web design trends in 2020.
It may seem like a rat race you don’t want to get into each year; but if you don’t pay attention or invest care into your design, you could be losing more customers than gaining them. Website users nowadays are more demanding (and impatient) than ever. It is critical to create not only a consistent but also a cohesive brand through web and graphic design online.
Trends To Consider
You will want to find trends that align with your brand and company’s values. For example, consider any of the following list of design tips:
- Less is more by avoiding complicated designs and/or big blocks of text
- Clear pricing, call-to-actions, and form design
- Invest in professional photoshoots showcasing your products and/or customers utilizing services. Avoid stock images if possible!
- Include social proof (i.e., photos, reviews, etc.)
- So much more that a website designer can recommend!
These are web design tips that have become a staple in most websites for the last 5-10 years. However, there are more specific options of web design trends in 2020 that you’ll need to consider. Here are the biggest trends this year:
- Dark mode
- Soft shadows, layers, and floating elements
- Mixing photography with graphics
- Immersive 3D elements
- Solid frames of white space
- Imperfections that add personality
- Ultra-minimalist navigation
- Glowing, luminous color schemes
Whether you’re a personal fan of any of these trends or not, your company should try at least 1-3 of these trends on your website. It is critical for a business to stay reputable by keeping up with web design trends in 2020. This is especially true for this year as e-commerce has been skyrocketing since the shutdown of mid-March.
Your organization’s digital presence has become more important this year than ever before. Most businesses are trying to stay afloat. By investing in your online presence, you will have a higher chance of doing just that staying up to date with web design trends in 2020. At Mind’s Eye Cre8tive, we are a design and print agency that helps in the digital arena such as web and graphic design. We are dedicated to providing our clients with high quality services and products. Call us today to find out more about how we can help you this year!