Do we even need virtual promotional displays?
If you are promoting a specific product or are participating in a trade show, you will want to consider what your displays will say about you and your brand. Whether it is in-store or a virtual promotional display, you must think of the current trends. Plus, you will have to examine any technology that is necessary for your display. Let’s focus on the possibilities with displays for a virtual presentation of a product or a virtual trade show. These can feel like impossible tasks even though we have been doing business primarily virtual for an entire year now. However, the best rule of thumb is to act as if it were still in-person.
You will have to put more thought and planning into it due to addition elements that you’ll need to consider (i.e., lighting and sound), but your print management agency can help with your necessary printed materials, lighting and sound tips.
Presentation From Home Or Office
With the ever-growing popularity of immersive experiences with any displays, it can seem ridiculous to think that you could create that virtually. It is more than possible to accomplish. You will have to be creative though, which is also an ever-growing popular trend that consumers love. Whatever your presentation is promoting, one way to produce an immersive experience virtually is by sending promotional items ahead of time.
Be intentional and personable with the package that you send to your consumer/clientele. Your promotional item and packaging should also reflect your brand in all facets. This can make your consumer or clientele feel that they are there with you and your virtual promotional display. Your print management services should include all these elements.
Another tip is that you will want to invest in a banner or display to use as your background. Digital backgrounds do not cut it for a virtual promotional display any longer. It looks cheap and lazy. No company wants to be perceived to be either of those qualities. Plan ahead and show that you care with a beautiful banner or unique display.
You may not be able to fully replicate live demonstrations, networking, or product sampling as you once did face-to-face with in-person trade shows. However, you are still able to create a meaningful experience with the future of trade show displays, reflect your brand well, have virtual promotional displays, and give creative giveaways. If you are ambitious and you opt to participate in hybrid events, it offers the value of being in-person with some and scheduled virtual offerings for others. It gives an opportunity to engage leads into a tight content marketing strategy as well as year-round availability.
Trade shows are all about creating an experience. This experience has to be memorable and eye-catching. The experience that you are creating all starts with your display, even if they are a virtual promotional display. As mentioned previously, you are certainly able to create and utilize a digital backdrop with your branding splashed throughout the graphic; it certainly does not paint a professional look to those you are presenting to.
You will have to think of it as print displays for virtual events being just as important, if not more, to consumers or prospects as it would be in-person. Utilizing drape backdrops or customized printed banners is a preference you will have to decide on. It is best to also consider all the elements with both completely virtual and potentially hybrid trade shows.
For example, if it is hybrid, will you be indoors at a venue or a venue outdoors? Both of those environments come with pros and cons with your virtual promotional display. If you are outdoors, you may not need to wear a mask, which is great for presentations and people connecting with you more. However, you’ll need to think of the outdoor elements impeding or distracting from your presentation.
If you are indoors, you will not have to worry about birds chirping, wind, or potential weather issues. You may need to wear a mask, which means that you will need to project your voice and enunciate throughout your presentation. In any scenario, you will need to consider the future of trade show displays, sound, lighting, virtual technologies, and more.
It is important to consider all the new elements that may create more sales and revenue. The virtual promotional displays are not that different from before. They do, however, require more thought and planning than pre-pandemic days. At Mind’s Eye Cre8tive, we are here to help our clients succeed. We provide quality services and products that will reflect your brand exceptionally well. If you are looking for a print management agency, call us today to find out more information about what we offer and how we can service you!