Every business needs promotional materials. No doubt about it. They are a necessity because they are used to increase sales, attract customers, make your business stand out amongst competitors, and engage with your target audience. It is an incredibly wide variety of mediums that these materials come in; however, they almost all have your logo on it and can link the customer directly to sales of your service or product. You want your promotional materials to be clear, concise, and attention-grabbing.
If you’re a small business owner, there seems to be a never-ending list of items that can better your business and help you gain more revenue. Marketing itself is a full-time job, but you may not have time to do it alone or the resources to outsource an agency yet. We know the promotional materials that are feasible and necessary for you to start with.
Starter Pack Of Promotional Materials: Your standard business cards, brochures and flyers
These three promotional materials are the best place to start. No matter the industry, business size, product or service; you need business cards, brochures and flyers. Business cards can have a lasting impression on a prospective client. You need quality printing with your logo, accurate information, clean aesthetics, and everything must be up to date. Make sure that you order enough because the last thing you want is to realize you’re out of cards when you’re networking.
Brochures and flyers are crucial for your sales funnel. Brochures can explain products, services, or your company in greater detail. Flyers are best used at special events or for limited offers on specific products/services. Keep them simple, concise in information, and uncluttered. The moment your promotional materials look cluttered is the moment you lose a prospect.
No matter what or how many promotional materials you need, everything must reflect your company’s branding guidelines. This includes your colors, fonts, logos, names of products and/or services, messaging and more. Always remember that less is more. You don’t want to scare or overwhelm your prospects or clients with too much text or too many graphics.
All of your promotional materials should use the space effectively and give people a reason to respond. That could be by special offers, coupons, promotional pricing, etc. If your branding is cohesive, you can end up being more recognizable than your competitors.
Overall, you’ll need quality printing for whatever promotional materials you’re investing in. Mind’s Eye Cre8tive is dedicated to helping local businesses stay true to their brand while bringing quality printing services. Call us today and find out more about what we offer!