Your print management services for 2021 are likely to change since last year.
Happy New Year! It is finally here. In this next year, many have hopes that life will start to return to normal pre-pandemic. We are still amid the COVID-19 pandemic and your company has adjusted to accommodate all the restrictions and guidelines that have been given and changed throughout 2020. The trend of changing guidelines and restrictions will continue, and your company will again have to learn how to adjust, pivot and sometimes completely change to survive, maintain, and/or thrive.
With the future continually feeling like it is hanging in the balance, you want a print partner that can help you along the way. Your print management services for 2021 continue to be a necessity no matter how many of your employees are still working from home or the in-person daily numbers of your storefront. It is critical to have a partner that has your back and performs their duty well with the greatest of ease for you.
The Printing Services That Shifted In 2020
First, we may want to review the common shifts and pivots that have already been by many companies in 2020 to understand the necessity of print management services for 2021. As we are probably aware, most companies shifted their marketing and promotional efforts to their online basis. Many elements of business have been shifted to some sort of digital transformation and/or resource. For example, we have seen that the cloud-based segment accounted for the largest share of the overall revenue in 2020.
With the onset of the pandemic, companies that value a green thumb have been thriving since there have been fewer manual processes, paper reduction and continued green initiatives. Due to previous lockdowns and social distancing regulations, people have discovered that they prefer doing business at a distance with minimal contact. It all seems to be signs of decreased demand for print management services for 2021. However, that cannot be further from the truth.
The Possibility Of Your Future With Lifted COVID-19 Restrictions
As we have hope that the pandemic may come to an end in the new year, we must prepare for what that may look like with our print management services for 2021 and our budget. Most of your resources have been stored or sent through digital outlets in 2020. While some of those practices will continue, you must be prepared for potential printing needs. For example, as COVID-19 restrictions can be lifted, we will have more in-person meetings, presentations, events, and more. If employees were working remotely, there is a high chance that they will need to return to the office.
It may be quicker to send information digitally, not all information should be sent that way post-pandemic. If you have clients or consumers that come into your workplace, you will want to be prepared with high quality printed materials. These printed materials can vary from in-store banners or displays to brochures and business cards. Services like these are critical in keeping your clients, consumers and employees engaged in whatever conversation or presentation you are having.
In the case that trade shows, conferences and large events at venues are offered this year, you will need a trustworthy and knowledgeable print management agency on your side. They are experts in their field, as you are in yours, which allows them to be innovative and in-the-know on current trends and wise ways to shift current practices. This means that you will need banners, displays, promotional items and giveaways again. They will be able to ensure print quality for larger (i.e., size or quantity) projects. Your print management services for 2021 will slowly but surely regain traction as the probability of reopening in the nation increases.
Your budget and needs for print management services for 2021 will probably shift throughout the year. With the future of the pandemic still in the balance, it is best to maintain a good relationship with your print agency if they are continuing to deliver on your current needs. If not, then you should start searching for a better agency to take care of you, your company’s needs, and maintain your brand’s integrity. At Mind’s Eye Cre8tive, we can collaborate and provide high quality services and products for our clients with our state-of-the-art printing techniques all year round. Call us today to find out more about what we offer!