Don’t overlook what print displays for virtual events can do for you and your company.


Since a majority, if not all, in-person events have been cancelled the past few months, it looks as though that trend may continue for the unforeseeable number of months ahead. Some events and conferences will be held virtually in the meantime. What does this mean for print displays for virtual events? Is it necessary or even productive? Should everything be done in a PowerPoint? As a business owner, you may feel like you’re scrambling to find the appropriate answers to put together a pitch, presentation or anything that used to come naturally. It may be helpful to know how other companies are handling the current COVID-19 restrictions with virtual events going forward. 


Backdrops As Print Displays For Virtual Events


While you are certainly able to create and utilize a digital backdrop with your branding splashed throughout the graphic; it certainly does not paint a professional look to those you are presenting to. You’ll want to transform your own space at home or in your office to represent you the same way as if it were an in-person event. You will have to think of it as print displays for virtual events being just as important, if not more, to consumers or prospects as it would be in-person. Utilizing drape backdrops or customized printed banners is a preference you will have to decide on. 


Lighting Matters 


One element that is rather newer that you will have to consider with print displays for virtual events is lighting. When we had in-person events, your display was competing with those directly next to, across from, and on the opposite side of the room as you. In this unique circumstance, you are still competing with those people; however, your print displays can make or break your presentation and/or reputation in a matter of milliseconds. This is why you want your first impression to stand out with the crisp imaging, vibrant colors printed, no seams, and the ability to communicate your message effectively. 


When you approach your print management agency, you will need to cover the aspect of lighting. Either tell the agency what your lighting situation is so they can create your banner or backdrop appropriately; or you will need to ask what lighting solution they recommend showing off the true vibrancy of your display. This is a critical aspect that most people won’t consider until they set up their “booth” at home or at the office, which would be a big mistake.


You will want to avoid any unwanted shadows wherever you set up your lighting solutions. It is also recommended to invest in your camera as this may provide a more professional and cleaner look overall. These are the ways to stand out amongst the “crowd” with print displays for virtual events nowadays.  




As some businesses are struggling to stay afloat while others are trying to maintain their numbers, it is important to consider all of the new elements that may create more sales and revenue. It can be simple things such as print displays for virtual events with proper lighting and camera setup. At Mind’s Eye Cre8tive, we are here to help our clients succeed. We provide quality services and products that will reflect your brand exceptionally well. If you are looking for a print management agency, call us today to find out more information about what we offer and how we can service you!

Published On: July 31st, 2020 / Categories: Business Advice, Events, Print, Print Management /