How does your in-store promotional displays hold up for consumer experience?
Since we are still experiencing lower numbers for in-person shopping, it is critical for businesses to make the proper choices for in-store promotional displays. You want your displays to be eye-catching and intriguing enough for curiosity to spark for in-person consumers. It should not be too much, but not too little. This can be a tricky balancing act when deciding new promotional displays throughout the year. Here are some hot tips on choosing and finding the right in-store promotional displays that fit for your needs.
Theme And Style
When it comes to your product or merchandise you are trying to sell, your in-store promotional displays should reflect what you are selling. If a product does not fit the theme or style of the display, some customers may consider it to be off-putting. More times than not, this leads to consumers not purchasing the item. Not only does it decrease impulse buying potential, which is an important factor and benefit of in-store promotional displays; but it can also possibly damage the brand name.
Your signage should highlight the brand and item while creating a cohesive theme for any holidays, seasons, or special promotions. You will also want to consider elements of your display such as if it’s featuring one item, similar products, related products, and/or a cross mix of items. This will allow you to find the proper theming and styling that is appropriate in creating an immersive setting for your consumers.
Immersive In-Person Promotional Displays
Having a customized banner can do a lot but creating an experience through immersive in-person promotional displays can do much more. Every person will process information differently; however, all people process through their five senses. Your sight accounts for 83% of processing information, which means that you’ll want your displays to be cohesive, eye-catching, and appropriately colored and sized for the merchandise. Some business owners want to make a lasting impression on their consumers by creating a particular environment or setting in their entire or specific sections of their store. Again, this can be done for holidays, seasons, and any special promotions that you are holding for your customers.
Following a unifying theme can assist the overall effect to become powerful and intriguing. You do not have to build something fancy to accomplish this though. With a strong theme and ensuring that all components of your shop are in line with the story that you want to communicate, you’ll be able to create a compelling and immersive experience with a few simple fixtures, products and display arrangements.
Benefits of In-Store Promotional Displays
Your in-store promotional displays should increase sales. That is the entire point of them, right? How you accomplish that is through creative and customizable displays. The benefits of creative displays in your store are brand awareness and exposure, impulse buying potential, custom creative marketing materials, pull marketing, and competitive edge in-store. These all cross each other in one way, shape or form. For example, effective in-store promotional displays can increase sales through pull marketing. Another example would be impulse buying increasing through exposure of your brand. To go one step further, your brand awareness increases, which gives your brand a competitive advantage in the end.
Conclusion
Whether rain or shine, pandemic or not; it is critical for your business to create customizable and effective in-store promotional displays. You can have an incredible increase of sales from the customers that have chosen to physically come into your store. At Mind’s Eye Cre8tive, we are able to collaborate and find the right in-store promotional displays that your merchandise and store deserve. Through our up-to-date printing techniques, we are able to provide high quality services and products for our clients all year round. Call us today to find out more about what we offer!
