With COVID-19 still prevalent, you need to know how to take your brand to the next level in order to survive and soon thrive again.
What does it mean to take your brand to the next level? Whether your business is starting out, small or booming, it is critical to know what your next steps are or can be. Since no two businesses are exactly alike, we know that it can be difficult to pinpoint how exactly you grow your brand from where it currently is at. There are some basic ways that you can take your brand to the next level no matter the size or history.
Modern Day Consumers
First, you’ll need to recognize what is different about the modern-day consumer in order to take your brand to the next level. It truly doesn’t matter what your targeted demographic is at this point. Why? While technology may always evolve at the speed of light (as it feels at times), the consumer is doing just the same in order to stay up to date. Plus, consumers are now used to being constantly inundated with choices and parades of various competitive products and brands.
Most businesses seek to gain brand loyalty from consumers. However, as a business you must recognize that brand loyalty is not guaranteed or gaining more traction with the modern-day consumers. Marketing agencies and companies are now being forced to rethink their strategies to scramble for consumers’ attention since 78% of modern consumers aren’t loyal to a particular brand. In this climate, what are some basic strategies for your digital and printed marketing needs?
Ever Growing Necessity For Your Voice, Appropriate Messaging & Strong Values
What are the modern-day consumers exactly looking for? It can become quite convoluted when trying to figure out the answer in order to take your brand to the next level. The best advice that a business can get when it comes to marketing and promotional materials is that your brand’s voice matters a whole lot. Modern day consumers want to hear and/or see your messaging and feel connected to it in a way. You will want your voice and messaging to be approachable and human. Providing practical and honest points of view that help people solve an issue with your product or thrive due to your service. This is critical.
You want your voice to shine through the rest by being unique too. One of the key elements in your brand is the ethos and soul. The desired unique voice comes from crafting and reflecting that in an outward persona. Any campaign or marketing effort should funnel through this voice and messaging.
Another important factor to take your brand to the next level is your company’s values. The modern-day consumer is looking deeper into certain brands at times. It’s best to have a crystal-clear mission and values that you stand by and/or up for. For example, within the last decade caring about the ecosystem has been a popular trend that many companies promote within their products/services. Find something that truly makes a difference (not something that is only currently trending) and abide by it. Make that clear in your voice and messaging as well. People are paying more attention now more than ever before, so be consistent and have internal alignment on your brand’s identity.
Your Digital and Printed Marketing Materials
Now, how does that translate physically in order to take your brand to the next level? Your design in any campaign should reflect your brand in one way, shape or form. This should not just be by slapping your logo onto the campaign somewhere though. You’ll want to enhance your user’s experience. One key element of doing this is making sure that both your digital and printed marketing materials are consistent.
Some companies struggle to keep the digital and printed worlds the same. However, the sooner you recognize that you are the same company online as you are offline, the better for you and your consumers in creating brand awareness and possibly brand loyalty. As our nation begins to reopen in the future, you will also want to be ready for investing in your physical/printed marketing materials too.
Knowing the ins and outs of your brand is critical for your company’s overall success. It is important to always be thinking of how you take your brand to the next level, no matter what the current status of your industry may be. At Mind’s Eye Cre8tive, we are able to collaborate with our clients from design to printed or digital finished products. It is our priority to provide high quality and relevant content for our customers all year round. Call us today to find out more about what we offer!