How important are trade show lanyards and buttons?


Big events are important to any business or industry. If you are preparing to participate or attend a conference, tradeshow, or convention; you need to have your ducks in a row. There are various moving parts in preparing for such events, which means you have some sort of master list including all necessary items to bring. Let’s be honest, you probably have a couple lists of what to bring to your event. Leading up to the days of the trade show, you’re gathering items, packing them and checking them off your list. One of the most frequently forgotten items that we hear about are trade show lanyards and buttons.


Lanyards That Represent You


Many people forget about trade show lanyards and buttons. When you are preparing for a trade show, you want all of your participants branded to reflect your organization from near and far. It’s critical to not be an obnoxious sea of branded people that you can’t seem to escape from; yet you need to create brand awareness with your logo, brand colors, signage, etc. Repeat to yourself during your trade show prep meetings that less is more. However, the big picture depends on the smaller details to follow through and shine.


This is where your trade show lanyards and buttons come into play. Your lanyards will keep your participants branded in a simple fashion. Keep the design simple with your primary brand colors, name, and possibly your logo printed on them. Lanyards are primarily used as name tags or keychains. They are also a way to promote your organization’s messaging and/or sponsors with buttons.


Buttons That Live On


The greatest thing about buttons is that after your trade show, they are shareable with others. We have heard stories about trade show buttons being displayed on people’s desks later to teenagers stealing them from parents as decor for their backpacks. There are several people in our great, big, beautiful world that even collect them. Your trade show lanyards and buttons can bring more brand awareness than you think initially. Think of messaging that supports and reflects your organization well.


It’s always best to include your logo and/or name in smaller print somewhere on your button. That way you are leaving an imprint on whoever displays it in the future and those around them. It creates awareness as well as intrigue around your business. This is what you want because intrigue typically can turn into phone calls, consumers, and/or loyal clientele.




As we’ve stated before, it’s important to remember that less is more with most branding endeavors and items. Consulting with your marketing and printing teams are critical for items such as trade show lanyards and buttons. At Mind’s Eye Cre8tive, we are able to deliver quality services and products for your trade shows, conferences, conventions and any other big event you have in the future. We provide only the highest quality of printing methods for our clients because we care about them and their business. If you are interested in what we offer, call us today for more information!

Published On: February 28th, 2020 / Categories: Branding, Events /