It’s time to build a better brand in 2020 – no matter what!
The pandemic has taken its toll on businesses this year. However, some companies are taking this time to re-evaluate their brand and marketing tactics. For those companies, one of the top items on their “to-do” list is to build a better brand in 2020. This can be a difficult project to tackle with all the changes our state and nation are going through due to COVID-19 restrictions. However, your organization should always have a goal to develop and maintain a unique and memorable brand identity. Let’s talk about some of the elements and factors that can help you build a better brand in 2020.
When it comes to building a better brand in 2020, you will need to invest in consistent communication. If you already have this down to a science for your organization, congratulations! If you do not yet, don’t worry – we have your back. You will want to remain consistent in both storefront, office space, and online with several elements. This won’t happen overnight, so be patient and detail-oriented with your strategies. Start by creating consistent communication and experiences across the following applications: print collateral, signage, packaging, sales and customer service, website and online advertising, content publishing, environment (office and storefront), and internal (with employees and vendors). What does that look like? First, you need to break down branding into three phases.
3 Phases To Build A Better Brand In 2020:
The three phases to build a better brand in 2020 include brand strategy, brand identity, and brand marketing. You’re probably wondering what exactly must be accomplished in each phase. A brand strategy maps out the differences, trustworthiness, memorability, and likability by your ideal/targeted consumer. This should convey your promises, purpose, and how you solve problems for the people. Your brand strategy is your blueprint for how you want the world to perceive/see your organization. Here are the elements that the brand strategy includes: brand discovery, competitor research, target audience, brand voice, and brand message and/or story.
Brand identity is phase two to build a better brand in 2020. This is the way you convey your brand strategy to the public through visuals, messaging, and experience. It is how you present your identity to the world, cultivating your brand strategy through every element. Your brand identity must be maintained and applied across all channels consistently. This is key for your business to become recognizable and memorable to consumers or onlookers. Here are some of the elements that the brand identity includes: colors, fonts, logo, website design, print or packaging, advertising, and content.
Phase three is your brand marketing. This is the way that organizations bring awareness to services and/or products by connecting voice and values to the targeted audience. All of this is developed through strategic communication by your company or organization. To build a better brand in 2020 specifically, you want to amplify your brand image through various digital marketing activities. What does that look like? This includes the following: user experience through all of your channels (i.e., website and social media), social media marketing, email marketing, SEO and content marketing, and paid advertising.
These are just the beginning steps to build a better brand in 2020 for your organization and/or company. It may take a few months to accomplish or even feel like you’re making progress; however, it will be well worth it in the end. This year has been extremely different due to COVID-19. That shouldn’t stop your business or organization from trying to maintain, get ahead and/or flourish during this season. At Mind’s Eye Cre8tive, we come alongside our clients to provide quality services and products that will help their marketing efforts and more. Call us today to find out more about what we offer!