What are brand visuals and how important are they really?


Potential customers will feel like what you see is what you get with your branding. This is why it is critical to invest in branded visuals throughout your digital and printed areas of your organization. Consumers will have no reason to give the benefit of the doubt to a visually unimpressive brand. Your brand is responsible to earn that type of trust over potential clients and/or consumers. This is why your visual identity is key to a successful brand. It truly shapes the perception and impression you will leave with your visitors. Imagery is a powerful tool in your brand’s communication. 


Branded Visuals Are A Part Of Your Brand Visual Identity 


If you were to walk into a luxury store where every display was immaculate, you would make a purchase that satisfies your desire for luxury. That store had a brand visual identity that they used branded visuals in their displays i.e., mannequins, display centers, etc. They have their brand’s personality in place and are telling a story throughout each section of their store. Since we are experiencing COVID-19 and e-commerce has become a way for businesses to continue, you will have to create branded visuals online.


How exactly can you accomplish the same sentiment, experiences, and feelings? Especially if your brand consists of luxury and your consumers may be sitting on their couch in their pajamas. The best that you can do is allow your branded visuals to speak for your organization. You will also need to provide proficient customer service, convenient shopping experiences, and exciting product packaging


Your Brand Guide For Your Online Presence


When you are utilizing your brand guide, you are able to maintain a consistent brand identity in branded visuals. It is important that when you are putting together any online campaign or project, you need to invest in professional and appropriate imagery. For example, when you are selling a product, you do not want to use photos with lighting or a setting that does not reflect your brand.


Color schemes are crucial for consistency, and any imagery such as branded visuals need to reflect that. Everything, and we mean everything, must follow your brand guide. Any time that you do a photoshoot of a product and/or service, keep several of your best photos in your “marketing back-pocket.” Why? Because you will need to cross-promote on your social media platforms. 


These visuals should not only be present on and throughout your website, but also on your social media platforms. Whatever product or services you are promoting, you must remain and maintain consistency in branded visuals. Since countless consumers experience your brand for the first time on social media, you need to be paying attention to your complete presence on social media. 




Your brand identity and brand guide can help your company, marketing team, and any promotional campaigns move into the future with great ease and much success. Take your brand to the next level with branded visuals through both digital and printed materials. At Mind’s Eye Cre8tive, we are able to provide quality customer service with exceptional products that build brand awareness and recognition. It is time to invest in your brand’s reputation with visuals that can bring in consumers from all over the place. Call us today to find out more about what we offer!

Published On: June 26th, 2020 / Categories: Branding, Business Advice, Design, Print, Print Management, Website /