Branded care packages are the best solution to boosting team morale and/or ensuring positive customer experiences.


Swag and promotional materials are usually handed out at big events such as conferences and trade shows. However, we are living in a different time where big events are not happening now or even in the near future it seems. In that case, what do you do to boost team morale or ensure a positive customer experience? Whether you want to thank existing clients, give a gift to potential clients, or tell your employees/colleagues that they are doing a spectacular job; branded care packages are one of the best ideas for uplifting others as an organization. Sending a package is important for promoting and strengthening an organization’s brand and culture. 


Customize Your Branded Care Packages By Stay-At-Home Activities & Values


As a company, you want to promote certain values that align with your brand to both your consumers and your employees. You also want to make sure that any gift you give anyone from your organization must be top quality materials. Nobody will feel truly valued if you give cheap, unusable gifts. Your branded care packages should reflect every aspect of your brand, which means that you should pick items that not only do that but also are quality items that will be long lasting. 


During these times, it can be extremely helpful to customize your branded care packages by activities and the values that your brand holds dearly. How exactly do you do that? It may help to understand through examples. If your business values a healthy work-life balance, then a spa pack may be the best option. The items that you can customize with your brand can include the following: eye mask, lotion, lip balm, face roller, robe, slippers, socks, scented candle and matches set, etc.


If your business promotes spending time with family, then you may want to consider something like a game night package. This could include various games with customized branding on them. For example, playing cards, Jenga, and puzzles are easy to create customizable pieces for. You could even consider including movie night items to both of these packages as well. Since most people are spending more time at home, it is easy to pick items that can be enjoyed from the home. Movie night items can include a knit blanket, streaming gift cards, restaurant gift cards, an assortment of snacks in creative branded packaging, a smartphone projector, etc. 


Other Values & Activities


You may be wondering what to do if your company values the great outdoors or more physically engaging activities. Don’t you worry, there are a variety of customizable items that you can put into cohesive branded care packages. If your company values pets, and for example’s sake, let’s say specifically dogs; you can put together an assortment of dog walking items that are branded into a package. You can include items such as a customized leash, poop bags, poop bag carry pouch/fanny pack, mini treats, balls for fetch, squeaky toys, etc. When your organization promotes getting outdoors frequently, you can put together a package with items like branded frisbee, sunglasses with a holder, baseball cap/hats, face mask, or possibly branded shoes.


It’s amazing how much some of these items will be used for years to come simply because they were gifts. For those companies that value fitness, you could give branded care packages that contain items such as a cooling towel, fitness band set, running phone arm band, fitness mat, phone stand and speaker, hip bottle water bottle, etc. There are endless possibilities with the type of branded care packages you could give out based on your organization, its values and the activities you want to promote. You could have a technology package, kids’ package, general at home package, cooking package, bar and cocktails package, wine package, coffee and/or tea package, general snacks package, and so on. 




It’s time to get creative and show your team and/or your clients that you care about them with your branded care packages. Think through your brand and choose items that reflect that well. Everything can be customized with your branding on it however you like. At Mind’s Eye Cre8tive, our priority is providing high quality services with products that reflect your brand exceptionally. Show your team or clients some love this season! Call us today to find out more about what we offer!

Published On: September 10th, 2020 / Categories: Branding, Business Advice, Events, Packaging, Print, Print Management, Promo /