You need to know some simple ways that can truly boost your brand in the next few months.
All organizations have a brand. Whether that brand is strong, weak, just starting out, or been around for decades; everyone wants to continue to build more brand awareness. You may want to boost your brand, but how exactly do you go about doing that? What are practical ways to implement and increase brand awareness? Your end goal may be brand loyalty from consumers, but first your brand must be recognizable, memorable, and/or simply present. One of the most basic elements in doing this is having both digital and printed brand materials be cohesive and consistent. There are few more easy ways to boost your brand, no matter the history or products/services you are marketing.
Focus Groups & Partnering
Hosting your own focus group does not have to be a huge investment. Whether you are just starting out or have an established brand, hosting your own focus group can boost your brand in various ways. You can invite your friends, family, neighbors or some existing clientele to come together for a casual focus group. Gather them around some food, and they’re guaranteed to tell you their opinions. Because you already have an established relationship with them, it should be rather easy for them to ask you lots of questions.
Keep a notebook handy (maybe even record the gathering) and write down any and all suggestions no matter what. Feedback may not be easy to hear all the time, but you will need to remove yourself from the brand to consider all elements and suggestions seriously.
Another factor that you can invest your time and efforts into is partnerships. Most brands have worked extremely hard to get where they are. When a brand is known, consumers find them to be more trustworthy. It may be worthwhile to find partnerships in established brands that align with your brand’s values and/or compliments your products/services. These can become collaborations on various social media channels to boost your brand. You’ll be able to tell the success rate in your partnerships later when launching certain campaigns. This is a more long-term brand booster to consider.
Boost Your Brand Awareness
You may not have the budget to boost your brand awareness with large billboards throughout your town. However, there are some smaller ways that you can build your brand’s awareness. For example, you can create a custom hashtag for your social media outlets if you post regularly. Make sure that everything and anything that you post aligns with your printed brand materials. You do not want to confuse consumers with two different brand looks – digitally and printed.
It is critical to post regularly on social media. When you do this, you must also use your brand voice and messaging consistently. Another option would be to participate in or sponsor any local events. While in-person events are not happening as often, it is still important to become a staple within your immediate community somehow.
Strategies
While most people are investing more and more in their online marketing campaigns, you should not neglect all other options. There are several strategies that are affordable and creatively enticing to consumers that will boost your brand. Here is a list of some branding strategies that can help launch your efforts:
- Referral programs
- Social media contests
- Infographics
- LinkedIn publishing
- Impressive guest content
- Local partnerships
- Freebies
- Car wraps
- Podcasts
- Remarketing campaigns
- Paid social advertising
- Influencer marketing
- Quality printed banners, displays, etc.
Conclusion
Your brand awareness needs to be built on a strong foundation. Depending on your circumstances, a professional may recommend a complete rebrand. It is critical to consult with a professional to decipher what your organization’s needs truly are and how to meet them. At Mind’s Eye Cre8tive, we provide high quality services and finished products that reflect your brand properly. We are up to date on digital and printing techniques that will uphold your brand’s quality from design to post or print. Call us today to find out more about what we offer!
