As a business owner, you want your team to work together well. Witnessing a sports team perform together to make an unbelievable play or a dance team move perfectly in sync, is like watching magic for the first time. The reason it is breathtaking to watch a team work together is because of the unity and effort each person is graciously giving. If you are an exceptional leader in your company, this is exactly what you want to happen for your team. You want a work culture where people are unified under your brand. There are a multitude of ways you can unify your team under your leadership. One of the most tangible ways of doing this is by having certain brand items each employee needs.
Choose one in every category of brand items each employee needs:
Branded Apparel
Any business can benefit from distributing brand items each employee needs. One of which is branded apparel. No matter what industry you are in, having specific branded apparel for your employees can lead to various benefits. You can quite literally see the unity of your team if you all decide to wear a particular piece (i.e. T-shirt, sweatshirt, zip-up hoodie, etc.) on the same day. When your employees go home, run errands, or out to unrelated work functions wearing the branded apparel, it could strike up conversations with friends, family or even strangers. This can be one of the simplest ways of gaining new prospects.
Since every person’s style is different, when it comes to branded apparel you’ll want to come up with several mock-ups. Share it with your employees, have them vote and/or gain feedback. You’ll want to have a healthy balance of representing your brand well while visually appealing to your employees enough to where they would want to wear them outside of work. One last tip: Don’t pick any materials because they are cheap. Find materials that are comfortable, breathable and wearable for all.
Desktop Items
If your business or industry isn’t primarily functioning at a desktop, that’s okay. This is still viable for your work culture and brand awareness. Pick a single item that will be utilized enough by a majority of your employees. We’ve all seen branded stress balls, but how often are those really used? Find at least two brand items each employee needs at their desk for everyday use. Some businesses prefer to choose one item that’s functional and one that’s decorative. It’s up to you. Put your brand on a webcam cover, pens, mini stapler, etc.
Everyday Use
Here’s where you can think of the everyday items in your home that are easy to slap your brand onto and hand out to unify your team. These brand items each employee needs can range from coffee mugs, tumblers, tote bags all the way to cell phone stands, wallets, or sunglasses. Everyday use items cross over to desktop items often, but we recommend you pick one of each category. Again, think of your industry and your employees when you pick the branded items. The goal is to unify your team and create more brand awareness with items that will be used regularly.
Branded Gear
This category can get fun, creative and quirky. Some of the most common branded items each employee needs in the branded gear category are hats and socks. Everyone wears socks at one point in time during the year (if not, you may have a bigger problem on your hands). Branded hats can do wonders in those sunny, summer months when your employees go out on vacation. They can show their company pride in their time off.
With all the choices for branded items each employee needs to unify your team, it can be overwhelming at first. At Mind’s Eye Cre8tive, we can help you throughout this process. We can collaborate with you and your team to find the perfect branded items that will work for you and unify your team. Call us today to find out more!
