Premium quality printing techniques provide incredible custom products, displays, and more for your brand.


There are various ways that you can gain quality printed items. Your print management agency should be well-versed and knowledgeable about what printing techniques to use on certain material will give you the high-quality outcome that you need. These items can vary from indoor or outdoor banners, in-store or event displays, business cards, brochures, and any branded printing on promotional items and/or gifts. When your print management agency uses premium quality printing techniques, then you will see each project reflect your brand in the same way. One of the key factors in a successful brand is consistency with your brand’s guidelines. If your print partner is exceptional and an expert in their field, they will know the techniques that will deliver consistency no matter what the project. 


What Is Premium Printing? 


When discussing premium quality printing techniques for materials on paper, one of the biggest differences between a premium print and classic print is the thickness of paper. This single aspect improves the overall printing quality as well as visual quality displayed. Whether it’s photos, logos, charts, graphs, or figures to show at meetings or for marketing purposes; premium offset printing is more cost effective when it comes to large quantities per unit. Another quality of difference between premium print and classic is the ink. You will have superior color quality in comparison, which serves your organization better with branding recognition and spreading brand awareness. It is always best to consult with a professional, ideally your print management agency, to discuss all your options and the best methods to accomplish your project’s needs. 


A Brief Run-Down Of Various Premium Quality Printing Techniques


If you are branding any item other than paper, there are other premium quality printing techniques that your print agency will use. Offset lithography is often used for rough-surface media (i.e., wood, canvas, and cloth). This is a versatile method that can also be used for paper, stationary, books, and more. Flexography is typically used for packaging and labels. It can be used for anything with continuous patterns (i.e., wallpaper, gift wrap, etc.). Digital printing is commonly used for items such as any posters or signage (i.e., labels, newsletters, menus, letters, etc.). There is also the option of large format printing, which covers large signage (i.e., billboards, posters, vinyl banners, wallpaper, murals, floor graphics, and even laminating). Screen printing is typically used for printing logos and graphics onto clothes, fabric banners, and posters. These are some examples of popular and common premium quality printing techniques that are used to make your marketing and promotional items throughout the year. Any print management agency will be able to discuss all the pros and cons of each technique for your desired project. Some techniques are suited to different tasks while others are more versatile. 


Why Should You Have A Print Management Agency For Any Project?


As stated previously, it is always best to discuss your printing needs and expectations with your print management agency on any project. If you have been using a printing vendor that allows you to pick and choose everything on your project, you may have experienced several poor-quality printed items. This is not a coincidence. It is best for you to have a print partner that knows the ins and outs of the printing arena. A print management agency’s duty is to use premium quality printing techniques on high quality materials for the ideal outcome that reflects your brand with precision and detail. They will be able to alleviate your time, energy, money, and even potential headaches down the road with any printing project. 




Any printing project for the future should reflect you, your brand, and the work that you do to the highest degree. This starts with any remarkable print management agency using proper premium quality printing techniques. At Mind’s Eye Cre8tive, we can collaborate and provide high quality services and products for our clients with our state-of-the-art printing techniques all year round. Call us today to find out more about what we offer!

Published On: January 13th, 2021 / Categories: Branding, Business Advice, Design, Print, Print Management /